Why Revive the Drive?

If you follow Apex Magazine, you probably know we’re currently running a promotion called Revive the Drive. It’s a mix of subscription drive, fundraiser, and an excuse to have some fun (the Pumpkin vs. Oz cuteness showdown, the live stream of It Follows commentary).

We called it “Revive the Drive” because we cut our annual drive short back in November after the election. It was a time of celebration for Trump supporters. It was a time of sadness for Clinton supporters. Nobody was in the mood to spend money. Bigger things were going on.

Also, being raised a Southern Baptist in the hills, I’ve always had a thing for revivals.

But why do a drive at all?

Fair question.

Apex Magazine makes enough via regular promotions and day-to-day sales to maintain the status quo. But what’s a life if you’re not always trying to improve? We want to increase our author, artist, and editor pay. We also desperately, and I mean DESPERATELY, need to hire a part-time assistant editor. Lesley and I struggle to keep our heads above water at times.

There are also plans to expand how much fiction we publish each month, but that’ll require a bit more than our $10,000 goal.

But really? This is all a grand scheme to make Lesley Conner watch and live tweet It Follows with me.

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